Find HS Code and trade information for posters

Posters

Posters are large, typically printed sheets of paper or other materials, used for advertising, promotion, information dissemination, or artistic expression. They are characterized by their visual impact and concise messaging, designed to be read or viewed from a distance.

Materials

• Paper: The most common material, varying in weight and finish (glossy, matte, satin). Heavier weights are used for durability and longevity.
• Card Stock: A thicker, more rigid paper, suitable for posters intended for frequent handling or display without framing.
• Fabric: Used for banners and posters requiring a more durable and reusable format. Common fabrics include canvas, vinyl, and polyester.
• Vinyl: Waterproof and tear-resistant, ideal for outdoor use and high-traffic areas.
• Aluminum/Metal: Offers a sleek, modern look and exceptional durability, often used for permanent displays.
• Plastic (PVC, Polypropylene): Lightweight and water-resistant, suitable for temporary outdoor displays.

Purpose

• Advertising: Promoting products, services, events, or brands.
• Promotion: Announcing sales, special offers, or upcoming events.
• Information: Conveying important messages, instructions, or guidelines (e.g., safety posters, public service announcements).
• Decoration: Adding aesthetic appeal to walls and spaces (e.g., movie posters, art prints).
• Education: Visual aids for teaching and learning (e.g., anatomical charts, historical timelines).
• Artistic Expression: Displaying artwork, illustrations, or graphic designs.

Function

The primary function of a poster is to attract attention and communicate a specific message quickly and effectively. This is achieved through:

• Visual Hierarchy: Using size, color, and placement to guide the viewer's eye.
• Concise Text: Employing minimal text and impactful slogans.
• Strong Imagery: Utilizing compelling photographs, illustrations, or graphic designs.
• Color Psychology: Leveraging colors to evoke specific emotions and associations.
• Typography: Selecting fonts that are legible and complement the overall design.

Usage Scenarios

• Retail Environments: Advertising sales, promotions, and new products.
• Public Spaces: Disseminating information, promoting events, or raising awareness. (e.g., bus stops, train stations, community centers)
• Educational Institutions: Visual aids for classrooms, hallways, and libraries.
• Events & Conferences: Promoting speakers, schedules, and sponsors.
• Homes & Offices: Decoration, inspiration, or personal expression.
• Outdoor Advertising: Billboards, street banners, and event signage.

Common Types

• Movie Posters: Promoting films, often featuring cast photos and release dates.
• Concert Posters: Advertising musical performances and tours.
• Event Posters: Announcing festivals, conferences, and workshops.
• Motivational Posters: Featuring inspiring quotes and imagery.
• Propaganda Posters: Used to convey political messages or ideologies (historical context).
• Art Prints: Reproductions of artwork or original graphic designs.
• Informational Posters: Safety guidelines, instructions, or public service announcements.
• Vintage Posters: Collectible posters from past eras, often featuring iconic designs.
• Minimalist Posters: Characterized by simplicity and limited color palettes.
• Digital Posters: Displayed on digital screens, allowing for dynamic content.

Posters fall under the category of printed matter, specifically including printed pictures and photographs. The applicable HS codes depend on the printing date and type of poster.

Here are the relevant HS codes:

• 4911912020: This code applies to “Other printed matter, including printed pictures and photographs: Other: Pictures, designs and photographs: Printed not over 20 years at time of importation: Other: Lithographs on paper or paperboard: Not over 0.51 mm in thickness Posters”. This specifically covers lithographic posters on paper or paperboard with a thickness of 0.51 mm or less, printed within the last 20 years. The total tax rate is 30.0%, comprising a 0.0% base tariff and a 30.0% additional tariff applicable after April 2, 2025.
• 4911914020: This code applies to “Other printed matter, including printed pictures and photographs: Other: Pictures, designs and photographs: Printed not over 20 years at time of importation: Other: Other Posters”. This covers posters printed within the last 20 years that do not fall under the lithographic specification of HS code 4911912020. The total tax rate is 37.5%, comprising a 0.0% base tariff and a 7.5% additional tariff, increasing to 30.0% after April 2, 2025.

Note: The additional tariff rate for both HS codes 4911912020 and 4911914020 will change to 30.0% after April 2, 2025.